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Art Direction, Film & Content, Brand Strategy & Platforms
Art Direction, Film & Content, Brand Strategy & Platforms
Roles & Responsibilities:
The Challenge
Microsoft needed to capture the attention of C suite executives worldwide with a B2B campaign that stood out from conventional corporate communications.
The Solution
A multi channel campaign transformed corporate insights into engaging narratives through audio visual storytelling, bold print, and an interactive reality business series that showcased Microsoft’s Enterprise Software Suite solving real world challenges.
I contributed to shaping and executing the campaign, starting with a series of CEO interviews brought to life through animation and storytelling, followed by a print campaign that reimagined fictitious news stories into striking headlines. Building on this momentum, the work culminated in the first ever interactive business reality show, created with Jack and Suzy Welch, which demonstrated the practical power of Microsoft’s software in unscripted scenarios. The campaign cut through the noise of B2B marketing and positioned Microsoft as both innovative and indispensable at the highest levels of business.
Team: Kevin Mulroy
The Challenge
Microsoft needed to capture the attention of C suite executives worldwide with a B2B campaign that stood out from conventional corporate communications.
The Solution
A multi channel campaign transformed corporate insights into engaging narratives through audio visual storytelling, bold print, and an interactive reality business series that showcased Microsoft’s Enterprise Software Suite solving real world challenges.
I contributed to shaping and executing the campaign, starting with a series of CEO interviews brought to life through animation and storytelling, followed by a print campaign that reimagined fictitious news stories into striking headlines. Building on this momentum, the work culminated in the first ever interactive business reality show, created with Jack and Suzy Welch, which demonstrated the practical power of Microsoft’s software in unscripted scenarios. The campaign cut through the noise of B2B marketing and positioned Microsoft as both innovative and indispensable at the highest levels of business.
Team: Kevin Mulroy
Art Director
Concept Development
Narrative Development
Design
Campaign Direction
Global Rollout
Art Director
Concept Development
Narrative Development
Design
Campaign Direction
Global Rollout
Microsoft
Microsoft
It's Everybody's Business
/ 011B
Art Direction, Film & Content, Brand Strategy & Platforms
Art Direction, Film & Content, Brand Strategy & Platforms
Roles & Responsibilities:
The Challenge
Microsoft needed to build credibility and influence with IT professionals who were no longer just back-end support but now critical decision makers in enterprise technology purchases. Traditional advertising was failing to reach them in a way that felt relevant or authentic.
The Solution
A branded “News Network” positioned Microsoft at the center of the IT conversation by curating trusted voices and creating authentic dialogue tailored to the community.
I contributed to designing and delivering the network’s mix of content, which included input from more than 40 influencers, dynamic live chats hosted on leading publisher platforms, and over 60 audio engagements ranging from analyst interviews to roundtable debates. This multifaceted approach transformed corporate messaging into meaningful conversation, moving beyond traditional B2B marketing by meeting IT professionals on their terms and establishing a credible space for influence and community.
The Challenge
Microsoft needed to build credibility and influence with IT professionals who were no longer just back-end support but now critical decision makers in enterprise technology purchases. Traditional advertising was failing to reach them in a way that felt relevant or authentic.
The Solution
A branded “News Network” positioned Microsoft at the center of the IT conversation by curating trusted voices and creating authentic dialogue tailored to the community.
I contributed to designing and delivering the network’s mix of content, which included input from more than 40 influencers, dynamic live chats hosted on leading publisher platforms, and over 60 audio engagements ranging from analyst interviews to roundtable debates. This multifaceted approach transformed corporate messaging into meaningful conversation, moving beyond traditional B2B marketing by meeting IT professionals on their terms and establishing a credible space for influence and community.
Art Director
Concept Development
Narrative Development
Design
Campaign Direction
Global Rollout
Art Director
Concept Development
Narrative Development
Design
Campaign Direction
Global Rollout
Microsoft
Microsoft
Geek Network
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Jordan
Art Direction, Film & Content, Brand Strategy & Platforms
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HSBC
Director, Film & Content, Art Direction
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