/ 009
Creative Direction, Film & Content, Culture & Storytelling
Creative Direction, Film & Content, Culture & Storytelling
Roles & Responsibilities:
The Challenge
eBay needed to evolve from a purely transactional marketplace into a brand that celebrated culture, community, and belonging.
The Solution
A groundbreaking series of digital shorts brought the eBay experience to life, showcasing the unique spirit of its community and positioning eBay as a pioneer in brand storytelling online.
I contributed to the creation of these early webisodes, which became some of the first films produced by a global brand for the digital space. Each story tapped into eBay’s sense of magic and interconnectedness, earning recognition across culture and festivals. Highlights included Force 1 TD, the tale of a visually impaired teen and his miniature guide horse Carmine, which was an official selection at Sundance, alongside shorts like Standard King, Tobias_427, Lifesize, Saturday Afternoon Fever, and The Circus. Collectively, they cemented eBay’s role as a cultural brand ahead of its time.
Team: CAA Marketing Department
Force 1 TD: Three friends set off on a quest to find the perfect sneakers for Carmine, a miniature guide horse with a big day ahead. Official selection of The Sundance Film Festival
Tobias_427: A dorky teen thinks life has finally turned around when he makes a blood pact with a ninja he bought online. Turns out, it’s not that simple.
Standard King: A washed-up mattress salesman reinvents himself with a little help from eBay and Mr. Fantastic’s Fabulous Shapeshifting Formula.
Saturday Afternoon Fever: What starts as an ordinary weekend afternoon spirals into a disco-lit fantasy of love, magic carpets, and mythical creatures.
Lifesize: To the disbelief of her family, a Spanish grandmother decides to spend her final days as none other than Optimus Prime, leader of the Autobots.
The Circus: Step inside a miniature big top, where the life of a tiny ringmaster proves to be anything but small.
The Challenge
eBay needed to evolve from a purely transactional marketplace into a brand that celebrated culture, community, and belonging.
The Solution
A groundbreaking series of digital shorts brought the eBay experience to life, showcasing the unique spirit of its community and positioning eBay as a pioneer in brand storytelling online.
I contributed to the creation of these early webisodes, which became some of the first films produced by a global brand for the digital space. Each story tapped into eBay’s sense of magic and interconnectedness, earning recognition across culture and festivals. Highlights included Force 1 TD, the tale of a visually impaired teen and his miniature guide horse Carmine, which was an official selection at Sundance, alongside shorts like Standard King, Tobias_427, Lifesize, Saturday Afternoon Fever, and The Circus. Collectively, they cemented eBay’s role as a cultural brand ahead of its time.
Team: CAA Marketing Department
Force 1 TD: Three friends set off on a quest to find the perfect sneakers for Carmine, a miniature guide horse with a big day ahead. Official selection of The Sundance Film Festival
Tobias_427: A dorky teen thinks life has finally turned around when he makes a blood pact with a ninja he bought online. Turns out, it’s not that simple.
Standard King: A washed-up mattress salesman reinvents himself with a little help from eBay and Mr. Fantastic’s Fabulous Shapeshifting Formula.
Saturday Afternoon Fever: What starts as an ordinary weekend afternoon spirals into a disco-lit fantasy of love, magic carpets, and mythical creatures.
Lifesize: To the disbelief of her family, a Spanish grandmother decides to spend her final days as none other than Optimus Prime, leader of the Autobots.
The Circus: Step inside a miniature big top, where the life of a tiny ringmaster proves to be anything but small.
Art Director
Design
Concept Development
Narrative Direction
Content Production
Cultural Storytelling
Art Director
Design
Concept Development
Narrative Direction
Content Production
Cultural Storytelling
eBay
eBay
eBaysodes
/ 009B
Creative Direction, Film & Content, Culture & Storytelling
Creative Direction, Film & Content, Culture & Storytelling
Roles & Responsibilities:
The Challenge
After the success of its first webisodes, “eBaysodes,” eBay needed to sustain momentum and strengthen its position as a leader in digital storytelling.
The Solution
A new series of webisodes starring Andy Richter and Paul F. Tompkins as over-the-top motivational speakers delivered the “Seven Principles of Winning,” blending humor with brand narrative to keep audiences engaged.
I collaborated on the creation of this follow up series during the early stages of eBay’s brand transformation, helping set a new standard for its digital storytelling. The work became one of eBay’s first major activations in this space, reinforcing the shift toward a brand-led network and laying the foundation for future campaigns.
Team: CAA Marketing Department
Trailer
Chapter 1: Passion
Chapter 2: Presentation
Chapter 3: Principles
Chapter 4: Personality
Chapter 5: Positivity
Chapter 6: Pride
Chapter 7: Perseverance
The Challenge
After the success of its first webisodes, “eBaysodes,” eBay needed to sustain momentum and strengthen its position as a leader in digital storytelling.
The Solution
A new series of webisodes starring Andy Richter and Paul F. Tompkins as over-the-top motivational speakers delivered the “Seven Principles of Winning,” blending humor with brand narrative to keep audiences engaged.
I collaborated on the creation of this follow up series during the early stages of eBay’s brand transformation, helping set a new standard for its digital storytelling. The work became one of eBay’s first major activations in this space, reinforcing the shift toward a brand-led network and laying the foundation for future campaigns.
Team: CAA Marketing Department
Trailer
Chapter 1: Passion
Chapter 2: Presentation
Chapter 3: Principles
Chapter 4: Personality
Chapter 5: Positivity
Chapter 6: Pride
Chapter 7: Perseverance
Art Director
Design
Concept Development
Narrative Direction
Content Production
Cultural Storytelling
Art Director
Design
Concept Development
Narrative Direction
Content Production
Cultural Storytelling
eBay
eBay
Winner's Guide to Winning
/ 008
Rituals
Creative Direction, Film & Content, Culture & Storytelling
/ 010
Jordan
Creative Direction, Experiential / Activation, 360 Campaign
Get in touch.